'Any element of punk, underground, beatnik, hippy, psychedelic, straight edge, or occult culture will be co-opted by the straight shooters the moment the shtick becomes profitable. It doesn't matter that these ideologies have little in common - it is the fashion or mystique which gets sold. When all an ideology really boils down to is an easy to replicate aesthetic, how could they not? Psychedelic and straight edge can share the same rack in a store if the store owner can co-brand the fashions. Marketers are wily as hell. They are paid to be.' (Jive Magazine article).
media-underground.net