'On September 15, 2007 all 85 McDonald’s stores in Manhattan were temporarily shut down by Steve Lambert and friends using simple handwritten signs.
'The project was initially developed at Eyebeam and is an example of how networks of ordinary people can step up and shut down greasy giants.
'The prank's organizers also held a mock press conference where a fake Ronald McDonald, played by L.M. Bogad of the Clandestine Insurgent Rebel Clown Army, undergoes an existential crisis realizing that "there's something wrong with fastfood."' (Reality Sandwich article).
media-underground.net